Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the aca...
| Main Authors: | Rahman, Muhammad Sabbir, Osman , Bin Mohamad, Md. Ashraful , Azam Khan, Mrs. Yunita , Agustian Minjalnis |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
TIJ Research Publications PTE. LTD
2015
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/46001/ http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf |
Similar Items
Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
by: MD. Ashraful Azam, khan, et al.
Published: (2014)
by: MD. Ashraful Azam, khan, et al.
Published: (2014)
Contemporary healthcare experience in Malaysian Hospitals
by: Hasliza Hassan, Hassan, et al.
Published: (2016)
by: Hasliza Hassan, Hassan, et al.
Published: (2016)
How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
Patient satisfaction constructs
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model
by: Fadi Abdelmuniem, Abdelfattah, et al.
Published: (2016)
by: Fadi Abdelmuniem, Abdelfattah, et al.
Published: (2016)
Exploring the relationship between residents’ perceived service quality and satisfaction on their current living place
by: Rahman, Muhammad Sabbir
Published: (2014)
by: Rahman, Muhammad Sabbir
Published: (2014)
Determinants of nostalgia sensitivity in nostalgic
driven advertising
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)
Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
by: Rahman, Sabbir, et al.
Published: (2011)
by: Rahman, Sabbir, et al.
Published: (2011)
Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
Factor determining customers' repurchase intention of healthcare insurance products
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
Service quality and students’ satisfaction towards
purchasing online educational resources
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
by: Charraz Othman, Charraz, et al.
Published: (2014)
by: Charraz Othman, Charraz, et al.
Published: (2014)
Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
by: Hassan, Hasliza, et al.
Published: (2015)
by: Hassan, Hasliza, et al.
Published: (2015)
Tourist’s preference in selection of a restaurant: testing mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)
The influence of service quality on customer patronage intention: the moderating effects of firm's image
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)
Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)
by: Woon, Yaw Hor, et al.
Published: (2014)
Shopping day and time preferences of Malaysian hypermarket consumers
by: Hassan, Hasliza, et al.
Published: (2015)
by: Hassan, Hasliza, et al.
Published: (2015)
Exploring residents' satisfaction of facilities provided by private apartment companies
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
Hypermarket retailing expansion as a hub of socio-economic development in Malaysia
by: Hassan, Hasliza, et al.
Published: (2015)
by: Hassan, Hasliza, et al.
Published: (2015)
Hypermarket corporate brand extension personality
by: Hasliza Hassan, Hassan, et al.
Published: (2014)
by: Hasliza Hassan, Hassan, et al.
Published: (2014)
Differences in service quality of retail banking between Auckland and Kuala Lumpur
by: Abdullah, Moha Asri, et al.
Published: (2015)
by: Abdullah, Moha Asri, et al.
Published: (2015)
Tourists’ intention in selection of a restaurant: testing a mediating influence of perception
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
A roadmap for CRM success: in light of the technology CSFS
by: Jan, Muhammad Tahir, et al.
Published: (2011)
by: Jan, Muhammad Tahir, et al.
Published: (2011)
Conscientious marketing: making a difference in people’s lives
by: Quraeshi, Zahir A., et al.
Published: (2010)
by: Quraeshi, Zahir A., et al.
Published: (2010)
Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand
by: Hasliza Hassan, Hassan, et al.
Published: (2015)
by: Hasliza Hassan, Hassan, et al.
Published: (2015)
A conceptual study on supply chain management in creating
customer value
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)
A study on the boycott motivations of Malaysian non-Muslims
by: Abdul-Talib, Asmat-Nizam, et al.
Published: (2016)
by: Abdul-Talib, Asmat-Nizam, et al.
Published: (2016)
Measuring halal brand association (HalBA) for Islamic banks
by: Maulan, Suharni, et al.
Published: (2016)
by: Maulan, Suharni, et al.
Published: (2016)
CSR and marketing : two sides of the same coin
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2010)
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2010)
Case studies as a learning tool in marketing to undergraduates
by: Shakir, Ahmed, et al.
Published: (2011)
by: Shakir, Ahmed, et al.
Published: (2011)
Case studies as a learning tool in marketing to undergraduates
by: , Farida, et al.
Published: (2011)
by: , Farida, et al.
Published: (2011)
Case studies as a learning tool in marketing to undergraduates
by: Mohd Redzuan, Nurul Atikah, et al.
Published: (2011)
by: Mohd Redzuan, Nurul Atikah, et al.
Published: (2011)
Case studies as a learning tool in marketing to undergraduates
by: Abdul Halim, Syifa', et al.
Published: (2011)
by: Abdul Halim, Syifa', et al.
Published: (2011)
Planning to use cases in a marketing course
by: Kedah, Zulkarnain
Published: (2011)
by: Kedah, Zulkarnain
Published: (2011)
Wakalah and multilevel marketing (Mlm)
by: Nordin, M. Mustaqim, et al.
Published: (2011)
by: Nordin, M. Mustaqim, et al.
Published: (2011)
Radical development in accounting thought: a review
by: Zainudin, Dolhadi
Published: (1986)
by: Zainudin, Dolhadi
Published: (1986)
Can consumption make you happy? Exploring student's quality of life from marketing perspective
by: Jan, Muhammad Tahir, et al.
Published: (2011)
by: Jan, Muhammad Tahir, et al.
Published: (2011)
The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels
by: Adnan, Nur Adilah, et al.
Published: (2018)
by: Adnan, Nur Adilah, et al.
Published: (2018)
Similar Items
-
Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
by: MD. Ashraful Azam, khan, et al.
Published: (2014) -
Contemporary healthcare experience in Malaysian Hospitals
by: Hasliza Hassan, Hassan, et al.
Published: (2016) -
How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014) -
Patient satisfaction constructs
by: Rahman, Muhammad Sabbir, et al.
Published: (2015) -
Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model
by: Fadi Abdelmuniem, Abdelfattah, et al.
Published: (2016)