Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the aca...
| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
TIJ Research Publications PTE. LTD
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/46001/ http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf |
| _version_ | 1848782886182846464 |
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| author | Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis |
| author_facet | Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis |
| author_sort | Rahman, Muhammad Sabbir |
| building | IIUM Repository |
| collection | Online Access |
| description | The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the
imagination of the academics. The aim of this book is to provide readers with the conceptual information about the thought provoking the issues of marketing. This book may be used in research methods course with a great success in view of writing literature review. All the chapters in the book include conceptual framework of the contents discussed, emphasizing the need for the Marketing research students. We expect that students andinstructors alike will enjoy this edition. As students should become efficient Marketing researchers, assisted by the knowledge and skills acquired by the study of this book. |
| first_indexed | 2025-11-14T16:12:35Z |
| format | Book |
| id | iium-46001 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:12:35Z |
| publishDate | 2015 |
| publisher | TIJ Research Publications PTE. LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-460012017-10-12T02:00:01Z http://irep.iium.edu.my/46001/ Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the academics. The aim of this book is to provide readers with the conceptual information about the thought provoking the issues of marketing. This book may be used in research methods course with a great success in view of writing literature review. All the chapters in the book include conceptual framework of the contents discussed, emphasizing the need for the Marketing research students. We expect that students andinstructors alike will enjoy this edition. As students should become efficient Marketing researchers, assisted by the knowledge and skills acquired by the study of this book. TIJ Research Publications PTE. LTD 2015-12-27 Book PeerReviewed application/pdf en http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf Rahman, Muhammad Sabbir and Osman , Bin Mohamad and Md. Ashraful , Azam Khan and Mrs. Yunita , Agustian Minjalnis (2015) Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach. TIJ Research Publications PTE. LTD, Singapore . ISBN 978-981-09-7902-7 |
| spellingShingle | HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach |
| title | Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach |
| title_full | Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach |
| title_fullStr | Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach |
| title_full_unstemmed | Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach |
| title_short | Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach |
| title_sort | contemporary marketing concepts and conceptual thoughts: a knowledge-building approach |
| topic | HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/46001/ http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf |