QR Code

Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality

Hypermarket retailing is very well accepted by most people, especially those who are living in urban areas with a high population density. Parallel to the high acceptance, hypermarket retailers are continuously enhancing the retailing operation by offering better facilities for consumers within a mo...

Full description

Bibliographic Details
Main Authors:	Hassan, Hasliza, Rahman, Muhammad Sabbir, Sade, Abu Bakar
Format:	Article
Language:	English English
Published:	American Scientific Publishers 2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/2/edas.final-1570078271.pdf http://irep.iium.edu.my/45009/7/45009_service_utopia_Scopus.pdf

Similar Items

Hypermarket corporate brand extension personality
by: Hasliza Hassan, Hassan, et al.
Published: (2014)

Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand
by: Hasliza Hassan, Hassan, et al.
Published: (2015)

Shopping day and time preferences of Malaysian hypermarket consumers
by: Hassan, Hasliza, et al.
Published: (2015)

Hypermarket retailing expansion as a hub of socio-economic development in Malaysia
by: Hassan, Hasliza, et al.
Published: (2015)

Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
by: Charraz Othman, Charraz, et al.
Published: (2014)

Shopping day and time preferences of Malaysian hypermarket consumers
by: Hassan, Hasliza, et al.
Published: (2014)

Measuring halal brand association (HalBA) for Islamic banks
by: Maulan, Suharni, et al.
Published: (2016)

Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Contemporary healthcare experience in Malaysian Hospitals
by: Hasliza Hassan, Hassan, et al.
Published: (2016)

An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study
by: Ahmed, Muhammad, et al.
Published: (2014)

Exploring the relationship between residents’ perceived service quality and satisfaction on their current living place
by: Rahman, Muhammad Sabbir
Published: (2014)

An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
by: Rahman, Sabbir, et al.
Published: (2011)

Service quality and students’ satisfaction towards purchasing online educational resources
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Tourist’s preference in selection of a restaurant: testing mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

The influence of service quality on customer patronage intention: the moderating ‎effects of firm's image
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)

Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model
by: Fadi Abdelmuniem, Abdelfattah, et al.
Published: (2016)

Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels
by: Adnan, Nur Adilah, et al.
Published: (2018)

Islamic brand personality and customer satisfaction: a conceptual study
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
by: MD. Ashraful Azam, khan, et al.
Published: (2014)

Differences in service quality of retail banking between Auckland and Kuala Lumpur
by: Abdullah, Moha Asri, et al.
Published: (2015)

Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model
by: Ahmed, Muhammad, et al.
Published: (2018)

Developing a comprehensive model of Islamic brand personality: a conceptual study
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective
by: Ahmed, Muhammad, et al.
Published: (2015)

The impact of branding on SME performance
by: Haque, A. K. M. Ahasanul, et al.
Published: (2016)

Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
by: Rahman, Sabbir, et al.
Published: (2011)

Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance
by: Abdul Latif, Samshul Amry, et al.
Published: (2020)

Patient satisfaction constructs
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)

Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
by: Rahman, Sabbir, et al.
Published: (2010)

Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Exploring residents' satisfaction of facilities provided by private apartment companies
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Preservation of Malaysian handicraft to support tourism development
by: Hassan, Hasliza, et al.
Published: (2016)

Critical factors for developing brand equity: an empirical investigation in Malaysia
by: Silva, Suranga, et al.
Published: (2012)

Determinants of nostalgia sensitivity in nostalgic driven advertising
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)

Factor determining customers' repurchase intention of healthcare insurance products
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)