Testing mediating effect of customer gratitude on Islamic relationship marketing practice in Malaysian takaful industry

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Testing mediating effect of customer gratitude on Islamic relationship marketing practice in Malaysian takaful industry

Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future financial preparation. As a mirror to an Islamic type of insurance, Takaful agents play significant role not limited to sell the Taka...

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Bibliographic Details
Main Author:	Che Mohd Salleh, Marhanum
Format:	Proceeding Paper
Language:	English
Published:	2015
Subjects:	H Social Sciences (General) HG Finance
Online Access:	http://irep.iium.edu.my/45001/ http://irep.iium.edu.my/45001/17/AAMC2015_Full_paper.pdf

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