Antecedents of customer satisfaction in the higher education institutions of South Africa

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Antecedents of customer satisfaction in the higher education institutions of South Africa

Higher education institutions like most other organisations have realized the importance of customer- centred approach to survive amongst competitors. This is very important keeping in mind the globalisation of higher education and consequent competition. The primary objective of the study is to det...

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Bibliographic Details
Main Authors:	Jager, Johan W de, Jan, Muhammad Tahir
Format:	Article
Language:	English
Published:	Business Perspectives 2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/44849/ http://irep.iium.edu.my/44849/1/44849_-_Antecedents_of_customer_satisfaction_in_the_higher_education_institutions_of_South_Africa.pdf

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