E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model

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E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model

Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commer...

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Bibliographic Details
Main Authors:	Abdullah, Moha Asri, Juhdi, Nurita, Mohammad, Noorihsan, Azam, Ferdous
Format:	Article
Language:	English
Published:	UUNZ Institute of Business 2014
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/44739/ http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf

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