E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model

Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commer...

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Main Authors: Abdullah, Moha Asri, Juhdi, Nurita, Mohammad, Noorihsan, Azam, Ferdous
Format: Article
Language:English
Published: UUNZ Institute of Business 2014
Subjects:
Online Access:http://irep.iium.edu.my/44739/
http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf
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author Abdullah, Moha Asri
Juhdi, Nurita
Mohammad, Noorihsan
Azam, Ferdous
author_facet Abdullah, Moha Asri
Juhdi, Nurita
Mohammad, Noorihsan
Azam, Ferdous
author_sort Abdullah, Moha Asri
building IIUM Repository
collection Online Access
description Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently.
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institution International Islamic University Malaysia
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publishDate 2014
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spelling iium-447392018-01-03T08:16:32Z http://irep.iium.edu.my/44739/ E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model Abdullah, Moha Asri Juhdi, Nurita Mohammad, Noorihsan Azam, Ferdous HF5001 Business. Business Administration Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently. UUNZ Institute of Business 2014 Article PeerReviewed application/pdf en cc_by_nd http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf Abdullah, Moha Asri and Juhdi, Nurita and Mohammad, Noorihsan and Azam, Ferdous (2014) E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model. Asia Pacific Journal of Business and Management, 5 (2). pp. 37-51. ISSN 1179-626X http://www.uunz.ac.nz/about.aspx?title=journal_of_uunz
spellingShingle HF5001 Business. Business Administration
Abdullah, Moha Asri
Juhdi, Nurita
Mohammad, Noorihsan
Azam, Ferdous
E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
title E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
title_full E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
title_fullStr E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
title_full_unstemmed E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
title_short E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
title_sort e-commerce transactions among consumers in the webpage of small businesses in malaysia: a validity measurement model
topic HF5001 Business. Business Administration
url http://irep.iium.edu.my/44739/
http://irep.iium.edu.my/44739/
http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf