Personal data “Up in the air”: A tale of two Malaysian airlines in dealing with consumers online privacy
Uncertainties and concerns surrounding the privacy of personal information in Malaysia in the wake of many data abuse incidents had led to the passing of Personal Data Protection Act (PDPA) 2010. In a market where personal data has long been widely traded and unjustifiably exploited, the coming of t...
| Main Authors: | , |
|---|---|
| Format: | Proceeding Paper |
| Language: | English |
| Published: |
IACSIT Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44670/ http://irep.iium.edu.my/44670/1/Personal_data_up_in_the_air.pdf |
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