Differences in service quality of retail banking between Auckland and Kuala Lumpur

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Differences in service quality of retail banking between Auckland and Kuala Lumpur

The consciousness of service quality has been catching the light worldwide. The aim of this paper is to identify the differences in service quality of retail banking between Auckland and Kuala Lumpur. This research surveyed a sample of 236 bank customers from both places, consisting 115 New Zealande...

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Bibliographic Details
Main Authors:	Abdullah, Moha Asri, Abd. Manaf, Noor Hazilah, Ahsan, Kamrul, Azam, Ferdous
Format:	Article
Language:	English
Published:	World Business Institute 2015
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/44662/ http://irep.iium.edu.my/44662/1/44662_Differences_in_service_quality.pdf

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