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An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study

Purpose – The purpose of this paper is to browse literature based on Aaker’s brand personality modal and highlight criticism on it. Furthermore, the study proposes an Islamic brand personality modal based on Islamic teachings. Design/methodology/approach – Extensive research on Muslim character...

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Bibliographic Details
Main Authors:	Ahmed, Muhammad, Jan, Muhammad Tahir
Format:	Article
Language:	English English
Published:	Emerald Publishing Group 2015
Subjects:	HF5428 Retail trade
Online Access:	http://irep.iium.edu.my/44491/ http://irep.iium.edu.my/44491/1/44491.pdf http://irep.iium.edu.my/44491/4/44491_An%20extension%20of%20Aaker%E2%80%99s%20brand%20personality%20model%20from%20Islamic%20perspective_SCOPUS.pdf

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