Non-Muslim consumers’
perception toward purchasing
halal food products in Malaysia

QR Code

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – Astructured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumer...

Full description

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Yasmin, Farzana, Tarofder, Arun Kumar, Hossain, Mirza Ahsanul
Format:	Article
Language:	English
Published:	Emerald Publishing Group 2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/1/JIMA-04-2014-0033.pdf

Similar Items

Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2013)

Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
by: Nikhashemi, Seyed Rajab, et al.
Published: (2012)

Purchase intention of foreign products: a study on Bangladeshi consumer perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2015)

Perception of muslim consumers towards tax deduction through Zakat in malaysia: an empirical investigation on muslims in Malaysia
by: Al-Mamun, Abdullah, et al.
Published: (2015)

A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa
by: Perdana, Firdaus Fanny Putera, et al.
Published: (2018)

Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Factors influencing purchase of foreign goods by Malay Muslim consumers: a structural equation modelling approach on religiosity and ethnocentrism perspectives
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Nutritional and health impacts of religious and vegetarian foods
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
by: Rahman, Sabbir, et al.
Published: (2011)

Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
by: Haque, A. K. M. Ahasanul, et al.
Published: (2010)

Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers
by: Rahman, Sabbir, et al.
Published: (2011)

Malaysian users’ perception towards facebook as a social networking site
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

Teachers’ perception towards total quality management practices in Malaysian Higher Learning Institutions
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

Critical ivestigation on adoption of e-business towards Malaysian organizational perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Export performance of Malaysian Telecommunication products: market prospect and challenges
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

The effect of consumer perceptions towards intention to buy air tickets online in Malaysia
by: Lee, Kwee-Fah, et al.
Published: (2017)

Critical factors for diffusion of web technologies for supply chain management functions: Malaysian perspective
by: Tarofder, Arun Kumar, et al.
Published: (2010)

Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
by: Win, Hla Theingi, et al.
Published: (2016)

Competitive advantages through IT-enabled Supply Chain Management (SCM) context
by: Tarofder, Arun Kumar, et al.
Published: (2019)

Factors determinant of patients’ satisfaction towards health tourism in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Multiple halal logos and Malays’ beliefs: a case of mixed signals
by: Aziz , Shafiq, et al.
Published: (2015)

Gaining of competitive advantage of Malaysian telecommunication products: measure of competitiveness
by: Haque, A. K. M. Ahasanul, et al.
Published: (2014)

Business trends and opportunities: the emerging markets of religious foods
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Critical factors for developing brand equity: an empirical investigation in Malaysia
by: Silva, Suranga, et al.
Published: (2012)

The impact of customer perceived service quality on customer satisfaction for private health centre in Malaysia: a structural equation modeling approach
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Competencies analysis for future employees to optimize organizational performance
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Exploring students’ perception edu-tourism in Malaysia: an empirical study
by: Rahman, Mohammad Moshiur, et al.
Published: (2019)

Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
by: Rahman, Sabbir, et al.
Published: (2010)

Issues of consumerism in Bangladesh: present status and challenges
by: Solaiman, Mohammed, et al.
Published: (2012)

Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2012)

The effect of destination image and personality towards destination choice: a study of Maldives
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Satisfaction level of students towards telecommunication service in Bangladesh
by: Kumar, Dhanonjoy, et al.
Published: (2019)

Tactics, strategies and outcomes of relationship retailing in Bangladesh
by: Yasmin, Sanoara, et al.
Published: (2012)