How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia

This article observes how the individual values and attitudes of consumers in Kuala Lumpur, Malaysia influence their purchase intention of electric vehicles (EVs) using the well-known theory of reasoned action (TRA). This study analyzed the data collected from 200 respondents from Kuala Lumpur, Mala...

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Main Authors: Rafia, Afroz, Rahman, Mohammed Ataur, Masud, Muhammad Mehedi, Akhtar, Rulia, Duasa, Jarita
Format: Article
Language:English
English
Published: Sage Publications 2015
Subjects:
Online Access:http://irep.iium.edu.my/43885/
http://irep.iium.edu.my/43885/1/article-2015.pdf
http://irep.iium.edu.my/43885/4/43885_How%20individual%20values%20and%20attitude%20influence%20consumers%E2%80%99%20purchase%20intention%20of%20electric%20vehicles_SCOPUS.pdf
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author Rafia, Afroz
Rahman, Mohammed Ataur
Masud, Muhammad Mehedi
Akhtar, Rulia
Duasa, Jarita
author_facet Rafia, Afroz
Rahman, Mohammed Ataur
Masud, Muhammad Mehedi
Akhtar, Rulia
Duasa, Jarita
author_sort Rafia, Afroz
building IIUM Repository
collection Online Access
description This article observes how the individual values and attitudes of consumers in Kuala Lumpur, Malaysia influence their purchase intention of electric vehicles (EVs) using the well-known theory of reasoned action (TRA). This study analyzed the data collected from 200 respondents from Kuala Lumpur, Malaysia. These respondents were asked about their views concerning their value sets, attitudes and purchase intention of EV using the structural equation modelling (SEM) technique. Findings of this study indicate that individual consequences relating to cost and convenience of consumers is negatively related to intention to purchase EVs. Environmental consequences are not a significant predictor of purchase intention. Conservation value was found to be positively related to the attitude of the respondents on environmental consequences but less intensely with individual consequences, while both selftranscendence value and self-enhancement value were positively related to individual consequences. Individual consequences and self-enhancement values were negatively related to environmentally responsible purchase intention. This article shows that the extended TRA might be applicable to the Malaysian context. The results of the study also suggest that domestic and foreign manufacturers of EVs should also take into consideration the perceptible easiness and convenience of users to recycle and reuse battery by using special materials that are recyclable and not harmful to the users.
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publishDate 2015
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spelling iium-438852017-11-15T08:54:13Z http://irep.iium.edu.my/43885/ How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia Rafia, Afroz Rahman, Mohammed Ataur Masud, Muhammad Mehedi Akhtar, Rulia Duasa, Jarita H Social Sciences (General) J General legislative and executive papers This article observes how the individual values and attitudes of consumers in Kuala Lumpur, Malaysia influence their purchase intention of electric vehicles (EVs) using the well-known theory of reasoned action (TRA). This study analyzed the data collected from 200 respondents from Kuala Lumpur, Malaysia. These respondents were asked about their views concerning their value sets, attitudes and purchase intention of EV using the structural equation modelling (SEM) technique. Findings of this study indicate that individual consequences relating to cost and convenience of consumers is negatively related to intention to purchase EVs. Environmental consequences are not a significant predictor of purchase intention. Conservation value was found to be positively related to the attitude of the respondents on environmental consequences but less intensely with individual consequences, while both selftranscendence value and self-enhancement value were positively related to individual consequences. Individual consequences and self-enhancement values were negatively related to environmentally responsible purchase intention. This article shows that the extended TRA might be applicable to the Malaysian context. The results of the study also suggest that domestic and foreign manufacturers of EVs should also take into consideration the perceptible easiness and convenience of users to recycle and reuse battery by using special materials that are recyclable and not harmful to the users. Sage Publications 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/43885/1/article-2015.pdf application/pdf en http://irep.iium.edu.my/43885/4/43885_How%20individual%20values%20and%20attitude%20influence%20consumers%E2%80%99%20purchase%20intention%20of%20electric%20vehicles_SCOPUS.pdf Rafia, Afroz and Rahman, Mohammed Ataur and Masud, Muhammad Mehedi and Akhtar, Rulia and Duasa, Jarita (2015) How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia. Environment and Urbanization ASIA, 6 (2). pp. 1-18. ISSN 0976-3546 (O), 0975-4253 (P) http://eua.sagepub.com/content/by/year 10.1177/0975425315589160
spellingShingle H Social Sciences (General)
J General legislative and executive papers
Rafia, Afroz
Rahman, Mohammed Ataur
Masud, Muhammad Mehedi
Akhtar, Rulia
Duasa, Jarita
How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia
title How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia
title_full How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia
title_fullStr How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia
title_full_unstemmed How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia
title_short How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia
title_sort how individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from kuala lumpur, malaysia
topic H Social Sciences (General)
J General legislative and executive papers
url http://irep.iium.edu.my/43885/
http://irep.iium.edu.my/43885/
http://irep.iium.edu.my/43885/
http://irep.iium.edu.my/43885/1/article-2015.pdf
http://irep.iium.edu.my/43885/4/43885_How%20individual%20values%20and%20attitude%20influence%20consumers%E2%80%99%20purchase%20intention%20of%20electric%20vehicles_SCOPUS.pdf