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Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective

Given current technologies, marketers are employing several techniques to differentiate their brands from others due to intense competition and low switching cost. Brand personality is one is one such approach. Aaker’s brand personality model with its five dimensions (sincerity, excitement, competen...

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Bibliographic Details
Main Authors:	Ahmed, Muhammad, Jan, Muhammad Tahir
Format:	Article
Language:	English
Published:	Malaysian Institute of Management 2015
Subjects:	BF Psychology BF698 Personality HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/43789/ http://irep.iium.edu.my/43789/1/ApplyingFactorAnalytical_copy.pdf

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