Can consumption make you happy? exploring student’s quality of Life from marketing perspective

QR Code

Can consumption make you happy? exploring student’s quality of Life from marketing perspective

This present study explored the concept of quality of life (QOL) marketing from the perspective of students. Furthermore, it generated qualitative data which will open doors for future research in the same area. This study adopts a qualitative approach, using in-depth face-to-face interviews. A tota...

Full description

Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Zain, Osman M., Jehangir, Muhammad
Format:	Article
Language:	English
Published:	Management Journals 2011
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/4377/ http://irep.iium.edu.my/4377/1/QOL_marketing-_published_in_IJEMS_%282011%29.pdf

Similar Items

Can consumption make you happy? Exploring student's quality of life from marketing perspective
by: Jan, Muhammad Tahir, et al.
Published: (2011)

Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
by: Jan, Muhammad Tahir
Published: (2017)

Exploring the concept of pride from the perspective of Muslim women
by: Jan, Muhammad Tahir
Published: (2017)

Will Islamic marketing survive in today’s world?
by: Jan, Muhammad Tahir, et al.
Published: (2018)

The extent of factors influencing automobile salesperson’s career tenure in Malaysia
by: Zain, Osman M., et al.
Published: (2014)

The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture
by: Yakasai, Abubakar Mukhtar, et al.
Published: (2015)

Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
by: Win, Hla Theingi, et al.
Published: (2016)

The quality of life concept corresponds with the Islamic philosophy
by: Zain, Osman Md.
Published: (2010)

An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study
by: Ahmed, Muhammad, et al.
Published: (2014)

Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities
by: Jan, Muhammad Tahir, et al.
Published: (2016)

What drives social networking users to use mobile commerce?
by: Barry, Moussa, et al.
Published: (2016)

Factors influencing the use of M-commerce: an extended technology acceptance model perspective
by: Barry, Moussa, et al.
Published: (2018)

Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model
by: Ahmed, Muhammad, et al.
Published: (2018)

Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
by: Talukder, Kamarul Islam, et al.
Published: (2017)

The use of shopping apps among smartphone users in China: A structural equation modelling approach
by: Jan, Muhammad Tahir, et al.
Published: (2018)

The importance of loyalty card days: A study on Malaysian customers
by: Jan, Muhammad Tahir, et al.
Published: (2017)

Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
by: Jan, Muhammad Tahir, et al.
Published: (2014)

Antecedents of customer satisfaction in the higher education institutions of South Africa
by: Jager, Johan W de, et al.
Published: (2015)

The impact of service quality on parental satisfaction: evidence from private schools in Selangor
by: Gopal Rajadurai, Kanesh Gopal, et al.
Published: (2017)

Developing a comprehensive model of Islamic brand personality: a conceptual study
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Islamic brand personality and customer satisfaction: a conceptual study
by: Jan, Muhammad Tahir, et al.
Published: (2018)

What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
by: Khan, Abdul Highe, et al.
Published: (2013)

Conscientious marketing: making a difference in people’s lives
by: Quraeshi, Zahir A., et al.
Published: (2010)

Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
by: Kedah, Zulkarnain, et al.
Published: (2016)

Beliefs about Islamic advertising: an exploratory study in Malaysia
by: Shafiq, Ali, et al.
Published: (2017)

Applying technology acceptance model to investigate the use of smartphone advertising in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2019)

The analytic hierarchy process: an effective multi-criteria decision making tool
by: Islam, Rafikul
Published: (2003)

Inquisitions into the complain and the non-complain customers: the Malaysian customers’ insight
by: Md. Zain, Osman
Published: (2011)

A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa
by: Perdana, Firdaus Fanny Putera, et al.
Published: (2018)

Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2019)

Management decision making by the analytic hierarchy process: a proposed modification for large-scale problems
by: Islam, Rafikul, et al.
Published: (2006)

An investigation on the factors influencing students choosing sales as their career
by: Zain, Osman M., et al.
Published: (2012)

Exploring students’ perception edu-tourism in Malaysia: an empirical study
by: Rahman, Mohammad Moshiur, et al.
Published: (2019)

Firm export market performance: the case in Uganda
by: Is’haq, Amandu Yassin, et al.
Published: (2017)

Retail management
by: M. Zain, Osman, et al.
Published: (2011)

Exploring the use of public private partnership (PPP) in healthcare sector in Malaysia
by: Abd. Manaf, Noor Hazilah
Published: (2012)

Business trends and opportunities: the emerging markets of religious foods
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Exploring customer service experience equity on the customers’ behavioral intention in tourism industry
by: Hashim, Nurhazirah, et al.
Published: (2014)

Exploring factors of adult disabilities satisfaction towards motives of internet use in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)