An examination of cultural-economic model and public
relations in the Malaysian Islamic banking system

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An examination of cultural-economic model and public relations in the Malaysian Islamic banking system

By adopting the study by Gaither and Kandari on cultural-economic model of, the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank) in Malaysia. This study is mainly focusing...

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Bibliographic Details
Main Authors:	Mohd Thas Thaker, Mohamed Asmy, Mohd Thas Thaker, Hassanudin Bin
Format:	Article
Language:	English
Published:	IIUM Institute of Islamic Banking and Finance 2015
Subjects:	HG1501 Banking HM621 Culture
Online Access:	http://irep.iium.edu.my/43207/ http://irep.iium.edu.my/43207/1/Mohamed_Asmy_%26_Hassanudin_2015.pdf

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