An examination of cultural-economic model and public relations in the Malaysian Islamic banking system

By adopting the study by Gaither and Kandari on cultural-economic model of, the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank) in Malaysia. This study is mainly focusing...

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Main Authors: Mohd Thas Thaker, Mohamed Asmy, Mohd Thas Thaker, Hassanudin Bin
Format: Article
Language:English
Published: IIUM Institute of Islamic Banking and Finance 2015
Subjects:
Online Access:http://irep.iium.edu.my/43207/
http://irep.iium.edu.my/43207/1/Mohamed_Asmy_%26_Hassanudin_2015.pdf
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author Mohd Thas Thaker, Mohamed Asmy
Mohd Thas Thaker, Hassanudin Bin
author_facet Mohd Thas Thaker, Mohamed Asmy
Mohd Thas Thaker, Hassanudin Bin
author_sort Mohd Thas Thaker, Mohamed Asmy
building IIUM Repository
collection Online Access
description By adopting the study by Gaither and Kandari on cultural-economic model of, the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank) in Malaysia. This study is mainly focusing on their communication tool particularly websites and relevant reports. The study is advancing the understanding of Islam and public relations in the context of Islamic banking institution in Malaysia, an understudied area in public relation literature and enlightens the relationship between religion and public relations. The analysis has identified six Islamic value orientations elements especially respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism relative to public relation practice among the particular Islamic banks. The study concludes with observation that there is inseparable relationship between religion and culture in the context of Islamic banking industry in Malaysia.
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spelling iium-432072017-11-03T00:20:10Z http://irep.iium.edu.my/43207/ An examination of cultural-economic model and public relations in the Malaysian Islamic banking system Mohd Thas Thaker, Mohamed Asmy Mohd Thas Thaker, Hassanudin Bin HG1501 Banking HM621 Culture By adopting the study by Gaither and Kandari on cultural-economic model of, the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank) in Malaysia. This study is mainly focusing on their communication tool particularly websites and relevant reports. The study is advancing the understanding of Islam and public relations in the context of Islamic banking institution in Malaysia, an understudied area in public relation literature and enlightens the relationship between religion and public relations. The analysis has identified six Islamic value orientations elements especially respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism relative to public relation practice among the particular Islamic banks. The study concludes with observation that there is inseparable relationship between religion and culture in the context of Islamic banking industry in Malaysia. IIUM Institute of Islamic Banking and Finance 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/43207/1/Mohamed_Asmy_%26_Hassanudin_2015.pdf Mohd Thas Thaker, Mohamed Asmy and Mohd Thas Thaker, Hassanudin Bin (2015) An examination of cultural-economic model and public relations in the Malaysian Islamic banking system. Journal of Islamic Finance, 4 (1). pp. 14-21. ISSN 2289-2117 (O), 2289-2109 (P) http://www.iium.edu.my/iiibf/research-publication/journal
spellingShingle HG1501 Banking
HM621 Culture
Mohd Thas Thaker, Mohamed Asmy
Mohd Thas Thaker, Hassanudin Bin
An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
title An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
title_full An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
title_fullStr An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
title_full_unstemmed An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
title_short An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
title_sort examination of cultural-economic model and public relations in the malaysian islamic banking system
topic HG1501 Banking
HM621 Culture
url http://irep.iium.edu.my/43207/
http://irep.iium.edu.my/43207/
http://irep.iium.edu.my/43207/1/Mohamed_Asmy_%26_Hassanudin_2015.pdf