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Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand

The availability of hypermarket corporate brand extension products has given those consumers who are living on a tight budget and those who are price conscious the chance to purchase basic household necessities at affordable prices. Accordingly, the enhancement of self-service shopping experience th...

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Bibliographic Details
Main Authors:	Hasliza Hassan, Hassan, Rahman, Muhammad Sabbir, Abu Bakar , Sade, Wan Mohd Nazdrol Wan Mohd , Nasir
Format:	Proceeding Paper
Language:	English English English
Published:	2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/43154/ http://irep.iium.edu.my/43154/1/Abstract_and_Schedule.pdf http://irep.iium.edu.my/43154/2/ICMAS002_-_proceedings.pdf http://irep.iium.edu.my/43154/3/Offer_letter.pdf

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