Mobile technology and flipping book: new marketing trends in IIUM Library
This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at th...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/43153/ http://irep.iium.edu.my/43153/1/presenter_cert.pdf http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf http://irep.iium.edu.my/43153/6/acceptance_letter.pdf |
| _version_ | 1848782397358735360 |
|---|---|
| author | Abd Samad, Zaharah Razali, Leenawati |
| author_facet | Abd Samad, Zaharah Razali, Leenawati |
| author_sort | Abd Samad, Zaharah |
| building | IIUM Repository |
| collection | Online Access |
| description | This paper highlights the implementation of new marketing initiative at the Library of International
Islamic University Malaysia. The Library has developed new service, a special collection on
Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited
at the Islamic Intellectual Heritage Gallery at level 2, library building. This collection is considered
as an essential reference for research in Islamic history and civilization. However, access to this
information is limited as it is available in printed format only. Therefore, new marketing initiatives
are established to promote this new service to increase awareness among existing users,
researchers and external members. These initiatives providing access to the information on the
Muslim Scholar’s profile through mobile devices and flipping book. The development of the
flipping book of Muslim Scholar profile collection will be elaborated. Besides that, the role of
Quick Reading Codes (QR-code) in the marketing of Muslim Scholars Profile Collection also will
be presented. The usage and feedback from users on these new initiatives will be discussed.
Finally, the future of mobile technology and flipping book in marketing of the library services will
be briefly discussed. |
| first_indexed | 2025-11-14T16:04:48Z |
| format | Proceeding Paper |
| id | iium-43153 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T16:04:48Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-431532018-06-19T00:43:40Z http://irep.iium.edu.my/43153/ Mobile technology and flipping book: new marketing trends in IIUM Library Abd Samad, Zaharah Razali, Leenawati Z665 Library Science. Information Science ZA4050 Electronic information resources This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at the Islamic Intellectual Heritage Gallery at level 2, library building. This collection is considered as an essential reference for research in Islamic history and civilization. However, access to this information is limited as it is available in printed format only. Therefore, new marketing initiatives are established to promote this new service to increase awareness among existing users, researchers and external members. These initiatives providing access to the information on the Muslim Scholar’s profile through mobile devices and flipping book. The development of the flipping book of Muslim Scholar profile collection will be elaborated. Besides that, the role of Quick Reading Codes (QR-code) in the marketing of Muslim Scholars Profile Collection also will be presented. The usage and feedback from users on these new initiatives will be discussed. Finally, the future of mobile technology and flipping book in marketing of the library services will be briefly discussed. 2014-09-10 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/43153/1/presenter_cert.pdf application/pdf en http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf application/pdf en http://irep.iium.edu.my/43153/6/acceptance_letter.pdf Abd Samad, Zaharah and Razali, Leenawati (2014) Mobile technology and flipping book: new marketing trends in IIUM Library. In: Information Conference on Information (ICI 2014), 10th-11th September 2014, KSL Hotel & Resort Johor Bahru, Malaysia. (Unpublished) |
| spellingShingle | Z665 Library Science. Information Science ZA4050 Electronic information resources Abd Samad, Zaharah Razali, Leenawati Mobile technology and flipping book: new marketing trends in IIUM Library |
| title | Mobile technology and flipping book:
new marketing trends in IIUM Library |
| title_full | Mobile technology and flipping book:
new marketing trends in IIUM Library |
| title_fullStr | Mobile technology and flipping book:
new marketing trends in IIUM Library |
| title_full_unstemmed | Mobile technology and flipping book:
new marketing trends in IIUM Library |
| title_short | Mobile technology and flipping book:
new marketing trends in IIUM Library |
| title_sort | mobile technology and flipping book:
new marketing trends in iium library |
| topic | Z665 Library Science. Information Science ZA4050 Electronic information resources |
| url | http://irep.iium.edu.my/43153/ http://irep.iium.edu.my/43153/1/presenter_cert.pdf http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf http://irep.iium.edu.my/43153/6/acceptance_letter.pdf |