Determinants of nostalgia sensitivity in nostalgic
driven advertising

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Determinants of nostalgia sensitivity in nostalgic driven advertising

The research investigated several determinants potentially influencing consumer sensitivities towards nostalgia sentiment. A total of five variables were selected for investigation, where the research instrument used were survey methods supplemented by a series of nostalgic advertising stimulu...

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Bibliographic Details
Main Authors:	Mohammad Hafeez , Bin Mohamad Jowsey, Chong , Chin Wei, Rahman, Muhammad Sabbir
Format:	Article
Language:	English
Published:	HRMARS 2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/42842/ http://irep.iium.edu.my/42842/1/Determinants_of_Nostalgia_Sensitivity_in_Nostalgic_Driven_Advertising.pdf

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