Tourists’ intention in selection of a restaurant: testing a mediating influence of perception

QR Code

Tourists’ intention in selection of a restaurant: testing a mediating influence of perception

The purpose of this research is to inspect in what extent service quality and satisfaction influence the purchase intention from a restaurant when perception employed as a mediating function. In order to test the proposed conceptual framework, this research used a sample of 200 tourists’ who visited...

Full description

Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, Abdullah, Muhammad Madi, AbdelFattah, Fadi AbdelMuniem, Moudud, Hasan
Format:	Proceeding Paper
Language:	English
Published:	2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/42685/ http://irep.iium.edu.my/42685/1/42685.pdf

Similar Items

Tourist’s preference in selection of a restaurant: testing mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Factor determining customers' repurchase intention of healthcare insurance products
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

The influence of service quality on customer patronage intention: the moderating ‎effects of firm's image
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)

Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model
by: Fadi Abdelmuniem, Abdelfattah, et al.
Published: (2016)

How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

The influence of language of advertising on customer patronage intention: testing moderation effects of race
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)

A conceptual study on supply chain management in creating customer value
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
by: Charraz Othman, Charraz, et al.
Published: (2014)

Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)

Exploring the relationship between residents’ perceived service quality and satisfaction on their current living place
by: Rahman, Muhammad Sabbir
Published: (2014)

Knowledge sharing behaviors among non academic staff of higher learning institutions: attitude, subjective norms and behavioral intention embedded model
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)

Service quality and students’ satisfaction towards purchasing online educational resources
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
by: MD. Ashraful Azam, khan, et al.
Published: (2014)

Patient satisfaction constructs
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
by: Khan, Abdul Highe, et al.
Published: (2013)

Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
by: Hassan, Hasliza, et al.
Published: (2015)

Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
by: Rahman, Sabbir, et al.
Published: (2011)

Shopping day and time preferences of Malaysian hypermarket consumers
by: Hassan, Hasliza, et al.
Published: (2015)

Contemporary healthcare experience in Malaysian Hospitals
by: Hasliza Hassan, Hassan, et al.
Published: (2016)

Exploring residents' satisfaction of facilities provided by private apartment companies
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Hypermarket retailing expansion as a hub of socio-economic development in Malaysia
by: Hassan, Hasliza, et al.
Published: (2015)

Hypermarket corporate brand extension personality
by: Hasliza Hassan, Hassan, et al.
Published: (2014)

Determinants of nostalgia sensitivity in nostalgic driven advertising
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)

Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand
by: Hasliza Hassan, Hassan, et al.
Published: (2015)

A roadmap for CRM success: in light of the technology CSFS
by: Jan, Muhammad Tahir, et al.
Published: (2011)

An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Can consumption make you happy? Exploring student's quality of life from marketing perspective
by: Jan, Muhammad Tahir, et al.
Published: (2011)

The inevitable role of human in CRM success: digging deep the human CSFs
by: Jan, Muhammad Tahir
Published: (2011)

Differences in service quality of retail banking between Auckland and Kuala Lumpur
by: Abdullah, Moha Asri, et al.
Published: (2015)

A study on the boycott motivations of Malaysian non-Muslims
by: Abdul-Talib, Asmat-Nizam, et al.
Published: (2016)

Measuring halal brand association (HalBA) for Islamic banks
by: Maulan, Suharni, et al.
Published: (2016)

Conscientious marketing: making a difference in people’s lives
by: Quraeshi, Zahir A., et al.
Published: (2010)

CSR and marketing : two sides of the same coin
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2010)

Case studies as a learning tool in marketing to undergraduates
by: Shakir, Ahmed, et al.
Published: (2011)