An empirical study of the factors influencing information disclosure behaviour in social networking sites

Since the introduction of social networks over a decade ago, a number of research has focused on understanding the behavior of social network user in disclosing information over the Social Network Sites(SNS). Although the issue of privacy breach on SNS has been widely reported, very few studies have...

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Main Authors: Salleh, Norsaremah, Hussein, Ramlah, Mohamed, Norshidah, Aditiawarman, Umar
Format: Proceeding Paper
Language:English
Published: 2013
Subjects:
Online Access:http://irep.iium.edu.my/42624/
http://irep.iium.edu.my/42624/1/06836572.pdf
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author Salleh, Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
Aditiawarman, Umar
author_facet Salleh, Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
Aditiawarman, Umar
author_sort Salleh, Norsaremah
building IIUM Repository
collection Online Access
description Since the introduction of social networks over a decade ago, a number of research has focused on understanding the behavior of social network user in disclosing information over the Social Network Sites(SNS). Although the issue of privacy breach on SNS has been widely reported, very few studies have used the Protection Motivation Theory (PMT) as a framework to understand SNS user’s behaviour related to information disclosure. This study employed the PMT, incorporated with trust, perceived risk and privacy concern to investigate the factors affecting information disclosure behavior on SNS among 486 undergraduate students in Malaysia. Our findings showed that perceived risk, perceived benefits and trust on SNS influenced individual information disclosure behaviour. However, privacy concern was found not related to information disclosure behaviour.
first_indexed 2025-11-14T16:03:16Z
format Proceeding Paper
id iium-42624
institution International Islamic University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T16:03:16Z
publishDate 2013
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repository_type Digital Repository
spelling iium-426242018-05-24T07:18:09Z http://irep.iium.edu.my/42624/ An empirical study of the factors influencing information disclosure behaviour in social networking sites Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Aditiawarman, Umar Q Science (General) Since the introduction of social networks over a decade ago, a number of research has focused on understanding the behavior of social network user in disclosing information over the Social Network Sites(SNS). Although the issue of privacy breach on SNS has been widely reported, very few studies have used the Protection Motivation Theory (PMT) as a framework to understand SNS user’s behaviour related to information disclosure. This study employed the PMT, incorporated with trust, perceived risk and privacy concern to investigate the factors affecting information disclosure behavior on SNS among 486 undergraduate students in Malaysia. Our findings showed that perceived risk, perceived benefits and trust on SNS influenced individual information disclosure behaviour. However, privacy concern was found not related to information disclosure behaviour. 2013 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/42624/1/06836572.pdf Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Aditiawarman, Umar (2013) An empirical study of the factors influencing information disclosure behaviour in social networking sites. In: International Conference on Advanced Computer Science Applications and Technologies 2013, 22-24 Dec 2013, Kuching, Sarawak. http://www.scopus.com/record/display.url?eid=2-s2.0-84904190588&origin=resultslist&sort=plf-f&src=s&st1=An+empirical+study+of+the+factors+influencing+information+disclosure+behaviour&sid=44AA01BC11CEC78AA7303F97D648205B.mw4ft95QGjz1tIFG9A1uw%3a1750&sot=b&
spellingShingle Q Science (General)
Salleh, Norsaremah
Hussein, Ramlah
Mohamed, Norshidah
Aditiawarman, Umar
An empirical study of the factors influencing information disclosure behaviour in social networking sites
title An empirical study of the factors influencing information disclosure behaviour in social networking sites
title_full An empirical study of the factors influencing information disclosure behaviour in social networking sites
title_fullStr An empirical study of the factors influencing information disclosure behaviour in social networking sites
title_full_unstemmed An empirical study of the factors influencing information disclosure behaviour in social networking sites
title_short An empirical study of the factors influencing information disclosure behaviour in social networking sites
title_sort empirical study of the factors influencing information disclosure behaviour in social networking sites
topic Q Science (General)
url http://irep.iium.edu.my/42624/
http://irep.iium.edu.my/42624/
http://irep.iium.edu.my/42624/1/06836572.pdf