Shopping day and time preferences of Malaysian hypermarket consumers
This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. D...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf |
| _version_ | 1848782267598503936 |
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| author | Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade |
| author_facet | Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade |
| author_sort | Hassan, Hasliza |
| building | IIUM Repository |
| collection | Online Access |
| description | This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers throughout Malaysia based on proportionate convenience sampling survey technique. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is no study on hypermarket consumers within the Malaysian market,
this research is a breakthrough discovery for the consumer preference concerning shopping day and time. |
| first_indexed | 2025-11-14T16:02:45Z |
| format | Article |
| id | iium-42418 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:02:45Z |
| publishDate | 2015 |
| publisher | Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-424182017-11-02T08:53:27Z http://irep.iium.edu.my/42418/ Shopping day and time preferences of Malaysian hypermarket consumers Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers throughout Malaysia based on proportionate convenience sampling survey technique. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is no study on hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time. Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf Hassan, Hasliza and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2015) Shopping day and time preferences of Malaysian hypermarket consumers. Australian Journal of Business and Economic Studies, 1 (1). pp. 61-68. ISSN 2204-6801 https://www.aabss.org.au/journal/ajbes |
| spellingShingle | HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade Shopping day and time preferences of Malaysian hypermarket consumers |
| title | Shopping day and time preferences of Malaysian hypermarket consumers |
| title_full | Shopping day and time preferences of Malaysian hypermarket consumers |
| title_fullStr | Shopping day and time preferences of Malaysian hypermarket consumers |
| title_full_unstemmed | Shopping day and time preferences of Malaysian hypermarket consumers |
| title_short | Shopping day and time preferences of Malaysian hypermarket consumers |
| title_sort | shopping day and time preferences of malaysian hypermarket consumers |
| topic | HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf |