Factors determining customers’ repurchase intention of healthcare insurance products in Malaysia

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Factors determining customers’ repurchase intention of healthcare insurance products in Malaysia

This inquiry studies the empirical testing the determinant of customers’ behaviour towards the healthcare insurance products in Malaysia. The research was established on an empirical investigation of the existing healthcare insurance customers from Klang valley, Malaysia. The main data for the st...

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Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, Mohamad, Osman, AbdelFattah , Fadi AbdelMuniem, Aziz, Nusrtae
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	L Education (General)
Online Access:	http://irep.iium.edu.my/41546/ http://irep.iium.edu.my/41546/1/FACTORS_DETERMINING_CUSTOMERS%E2%80%99_REPURCHASE_INTENTION.pdf http://irep.iium.edu.my/41546/2/AABSS_2014.pdf

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