Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment

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Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment

Value congruence (VC) and its impact on customers’ satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer’s satisfaction towards online banking and examine the mediating rol...

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Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, Nazrul, Islam
Format:	Article
Language:	English English
Published:	Editura Economica 2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/41409/ http://irep.iium.edu.my/41409/1/459.pdf http://irep.iium.edu.my/41409/4/41409-Value%20congruence%20and%20consumer%E2%80%99s%20satisfaction%20towards%20online%20banking-SCOPUS.pdf

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