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Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city

Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preference...

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Bibliographic Details
Main Authors:	Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format:	Article
Language:	English English
Published:	MIP 2014
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/1/syakir.pdf http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf

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