Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preference...
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| Format: | Article |
| Language: | English English |
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MIP
2014
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| Online Access: | http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/1/syakir.pdf http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf |
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| author | Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor |
| author_facet | Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor |
| author_sort | Ab Rahman, Syakir Amir |
| building | IIUM Repository |
| collection | Online Access |
| description | Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preferences in countries, regions, cities, and other areas. Such estimation is essential for producing comprehensive estimates of tourism economic benefits in an area. This paper presents an evaluation of tourists’ preferences among domestic and international tourists visiting Melaka. 1000 tourists were surveyed using diary records survey method. The result shows the purpose of heritage and conservation is the most important factors that motivate their visit to Melaka, while business purpose is the least motivating factors influencing the choice of destinations. It is also found that young, single and professional tourist is the new target market in Melaka. |
| first_indexed | 2025-11-14T15:59:50Z |
| format | Article |
| id | iium-41259 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T15:59:50Z |
| publishDate | 2014 |
| publisher | MIP |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-412592021-09-14T12:09:19Z http://irep.iium.edu.my/41259/ Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor H Social Sciences (General) Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preferences in countries, regions, cities, and other areas. Such estimation is essential for producing comprehensive estimates of tourism economic benefits in an area. This paper presents an evaluation of tourists’ preferences among domestic and international tourists visiting Melaka. 1000 tourists were surveyed using diary records survey method. The result shows the purpose of heritage and conservation is the most important factors that motivate their visit to Melaka, while business purpose is the least motivating factors influencing the choice of destinations. It is also found that young, single and professional tourist is the new target market in Melaka. MIP 2014-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/41259/1/syakir.pdf application/pdf en http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2014) Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city. Journal of the Malaysian Institute of Planners, 12 (3). pp. 81-94. ISSN 1675-6215 http://www.mip.org.my/planningmalaysia.aspx?sectionID=8&contentID=58 |
| spellingShingle | H Social Sciences (General) Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city |
| title | Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city |
| title_full | Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city |
| title_fullStr | Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city |
| title_full_unstemmed | Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city |
| title_short | Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city |
| title_sort | understanding tourists' profile and preference of tourists' destination choice: a case study in melaka world heritage city |
| topic | H Social Sciences (General) |
| url | http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/1/syakir.pdf http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf |