The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture

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The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture

Purpose - The aim of this paper is to examine the impact of Big Five Factor of personality traits on salespeople’s’ performance, taking into consideration the mediating role of customer orientation, as well as exploring the moderating role of culture. Design/Methodology/Approach – The Big Five Fact...

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Bibliographic Details
Main Authors:	Yakasai, Abubakar Mukhtar, Jan, Muhammad Tahir
Format:	Article
Language:	English
Published:	Sohar University, Oman and American University of Kuwait 2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/41035/ http://irep.iium.edu.my/41035/1/THE_IMPACT_OF_BIG_FIVE_PERSONALITY_TRAITS_ON_SALESPEOPLES_PERFORMANCE.pdf

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