QR Code

An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study

Due to high competition and low switching cost, marketers need to differentiate a brand from others that are fulfilling similar consumer needs. Brand personality is one of the effective terms that create brand differentiation. Aaker’s brand personality model that comprises of five dimensions (Sincer...

Full description

Bibliographic Details
Main Authors:	Ahmed, Muhammad, Jan, Muhammad Tahir
Format:	Proceeding Paper
Language:	English
Published:	2014
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/41023/ http://irep.iium.edu.my/41023/1/41023.pdf

Similar Items

Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model
by: Ahmed, Muhammad, et al.
Published: (2018)

Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective
by: Ahmed, Muhammad, et al.
Published: (2015)

An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study
by: Ahmed, Muhammad, et al.
Published: (2015)

Developing a comprehensive model of Islamic brand personality: a conceptual study
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Islamic brand personality and customer satisfaction: a conceptual study
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Hypermarket corporate brand extension personality
by: Hasliza Hassan, Hassan, et al.
Published: (2014)

A conceptual model of continuous improvement in total quality management from Islamic perspective
by: Afrin, Afroza Bulbul, et al.
Published: (2018)

Exploring the concept of pride from the perspective of Muslim women
by: Jan, Muhammad Tahir
Published: (2017)

Factors influencing the use of M-commerce: an extended technology acceptance model perspective
by: Barry, Moussa, et al.
Published: (2018)

The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture
by: Yakasai, Abubakar Mukhtar, et al.
Published: (2015)

Can consumption make you happy? exploring student’s quality of Life from marketing perspective
by: Jan, Muhammad Tahir, et al.
Published: (2011)

Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
by: Hassan, Hasliza, et al.
Published: (2015)

Will Islamic marketing survive in today’s world?
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
by: Jan, Muhammad Tahir
Published: (2017)

Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
by: Win, Hla Theingi, et al.
Published: (2016)

Malaysian consumers’ willingness to choose Islamic mortgage products: An extension of the theory of interpersonal behaviour
by: Amin, Hanudin, et al.
Published: (2016)

An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
by: Rahman, Sabbir, et al.
Published: (2011)

The use of shopping apps among smartphone users in China: A structural equation modelling approach
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Beliefs about Islamic advertising: an exploratory study in Malaysia
by: Shafiq, Ali, et al.
Published: (2017)

A conceptual model for measuring service quality in education
by: Abdullah, Kalthom
Published: (2013)

Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
by: Jan, Muhammad Tahir, et al.
Published: (2014)

A new model of continuous improvement in total quality management from an Islamic perspective
by: Afrin, Afroza Bulbul, et al.
Published: (2019)

Islamic corporate social responsibility (ICSR): validating a higher-order measurement model
by: Kamil, Naail Mohammed, et al.
Published: (2014)

Strategic management from Islamic perspective : text and cases
by: Fontaine , Rodrigue, et al.
Published: (2013)

Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities
by: Jan, Muhammad Tahir, et al.
Published: (2016)

What drives social networking users to use mobile commerce?
by: Barry, Moussa, et al.
Published: (2016)

The impact of branding on SME performance
by: Haque, A. K. M. Ahasanul, et al.
Published: (2016)

Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand
by: Hasliza Hassan, Hassan, et al.
Published: (2015)

The impact of service quality on parental satisfaction: evidence from private schools in Selangor
by: Gopal Rajadurai, Kanesh Gopal, et al.
Published: (2017)

Applying technology acceptance model to investigate the use of smartphone advertising in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2019)

Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
by: Talukder, Kamarul Islam, et al.
Published: (2017)

The importance of loyalty card days: A study on Malaysian customers
by: Jan, Muhammad Tahir, et al.
Published: (2017)

The extent of factors influencing automobile salesperson’s career tenure in Malaysia
by: Zain, Osman M., et al.
Published: (2014)

Exploring the role of religious motivation towards tourist satisfaction: a proposed Islamic tourism model from a Malaysian perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2014)

Relationship recovery: an integrated conceptual framework
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Development of scale for measuring the construct of organizational citizenship behavior from the Islamic perspective
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2014)

Antecedents of customer satisfaction in the higher education institutions of South Africa
by: Jager, Johan W de, et al.
Published: (2015)

Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
by: Kedah, Zulkarnain, et al.
Published: (2016)

Family management from Islamic perspective: an application of quality function deployment and analytic hierarchy process
by: Islam, Rafikul, et al.
Published: (2009)

Critical factors for developing brand equity: an empirical investigation in Malaysia
by: Silva, Suranga, et al.
Published: (2012)