An empirical study of customers’ adoption of mobile money transfer services in Somaliland
This paper investigates factors influencing customers’ adoption of Mobile Money Transfer Services in Somaliland by applying and extending the Technology Acceptance Model (TAM) model. We proposed and tested statistical hypotheses based on the data collected from 204 respondents who are customers that...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40978/ http://irep.iium.edu.my/40978/1/An_empirical_study_of_customers%E2%80%99_adoption.pdf |
| _version_ | 1848782035914588160 |
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| author | Oyefolahan, Ishaq Oyebisi Abubakar, Adamu Ahmed, Sa’ad Abdirisak |
| author_facet | Oyefolahan, Ishaq Oyebisi Abubakar, Adamu Ahmed, Sa’ad Abdirisak |
| author_sort | Oyefolahan, Ishaq Oyebisi |
| building | IIUM Repository |
| collection | Online Access |
| description | This paper investigates factors influencing customers’ adoption of Mobile Money Transfer Services in Somaliland by applying and extending the Technology Acceptance Model (TAM) model. We proposed and tested statistical hypotheses based on the data collected from 204 respondents who are customers that use the “Zaad” Mobile Money Transfer Services operated by Telsom Telecommunication Company in Somaliland. By testing the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Trust (all moderated by gender) on the Behavioral Intention to adopt the “Zaad service”, the results of the study further confirms that all the aforementioned factors are important determinants of Intention to Use while no significant difference was found between the genders. Finally, implications and a brief conclusion is presented. |
| first_indexed | 2025-11-14T15:59:04Z |
| format | Proceeding Paper |
| id | iium-40978 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:59:04Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-409782015-04-08T01:48:44Z http://irep.iium.edu.my/40978/ An empirical study of customers’ adoption of mobile money transfer services in Somaliland Oyefolahan, Ishaq Oyebisi Abubakar, Adamu Ahmed, Sa’ad Abdirisak T173.2 Technological change This paper investigates factors influencing customers’ adoption of Mobile Money Transfer Services in Somaliland by applying and extending the Technology Acceptance Model (TAM) model. We proposed and tested statistical hypotheses based on the data collected from 204 respondents who are customers that use the “Zaad” Mobile Money Transfer Services operated by Telsom Telecommunication Company in Somaliland. By testing the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Trust (all moderated by gender) on the Behavioral Intention to adopt the “Zaad service”, the results of the study further confirms that all the aforementioned factors are important determinants of Intention to Use while no significant difference was found between the genders. Finally, implications and a brief conclusion is presented. 2014 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/40978/1/An_empirical_study_of_customers%E2%80%99_adoption.pdf Oyefolahan, Ishaq Oyebisi and Abubakar, Adamu and Ahmed, Sa’ad Abdirisak (2014) An empirical study of customers’ adoption of mobile money transfer services in Somaliland. In: 2014 The 5th International Conference on Information & Communication Technology for the Muslim World (ICT4M 2014), 17-19 November 2014, Sarawak. http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=7020583&filter%3DAND%28p_IS_Number%3A7020577%29 |
| spellingShingle | T173.2 Technological change Oyefolahan, Ishaq Oyebisi Abubakar, Adamu Ahmed, Sa’ad Abdirisak An empirical study of customers’ adoption of mobile money transfer services in Somaliland |
| title | An empirical study of customers’ adoption of mobile money transfer services in Somaliland |
| title_full | An empirical study of customers’ adoption of mobile money transfer services in Somaliland |
| title_fullStr | An empirical study of customers’ adoption of mobile money transfer services in Somaliland |
| title_full_unstemmed | An empirical study of customers’ adoption of mobile money transfer services in Somaliland |
| title_short | An empirical study of customers’ adoption of mobile money transfer services in Somaliland |
| title_sort | empirical study of customers’ adoption of mobile money transfer services in somaliland |
| topic | T173.2 Technological change |
| url | http://irep.iium.edu.my/40978/ http://irep.iium.edu.my/40978/ http://irep.iium.edu.my/40978/1/An_empirical_study_of_customers%E2%80%99_adoption.pdf |