E-consumer protection in Malaysia: misleading information in advertisement

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E-consumer protection in Malaysia: misleading information in advertisement

Advertising is widely used on the Internet either to promote goods sold or to entice consumer towards a particular web site, especially in e-commerce relating to business to consumer (B2C). Advertising is considered as a powerful promotional activity and its practices is the same as to face-to-face...

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Bibliographic Details
Main Authors:	Mohd Nor, Roshazlizawati, Amin, Naemah
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	K Law (General)
Online Access:	http://irep.iium.edu.my/40942/ http://irep.iium.edu.my/40942/1/misleading_information_in_advertising.pdf http://irep.iium.edu.my/40942/8/40942.pdf

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