Enhancing the value proposition: new approaches to the marketing of family takaful

QR Code

Enhancing the value proposition: new approaches to the marketing of family takaful

Bibliographic Details
Main Author:	Che Mohd Salleh, Marhanum
Format:	Proceeding Paper
Language:	English English English English
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/40898/ http://irep.iium.edu.my/40898/1/agenda.pdf http://irep.iium.edu.my/40898/2/WTC_FTS_2014__Speaker_Invitation_Letter-_Marhanum_Che_Mohd_Salleh.pdf http://irep.iium.edu.my/40898/3/WTC_-_FTS_2014_Speaker_Thank_you_Note_-Dr._Marhanum_Che_Mohd_Salleh__.pdf http://irep.iium.edu.my/40898/4/Dr._Marhanum_Takaful_Summit_2014.pdf

Similar Items

Modeling the demand for family and general takaful in Malaysia (a comparative study): ARDL approach to cointegration
by: Weni, Hawariyuni, et al.
Published: (2012)

Customer perception towards relationship marketing practices in Takaful industry
by: Che Mohd Salleh, Marhanum, et al.
Published: (2013)

The application of Wasatiyyah in the Islamic insurance industry (Takaful)
by: Che Mohd Salleh, Marhanum
Published: (2014)

Retaining customers through Islamic relationship marketing practice: findings from Malaysian takaful industry
by: Che Mohd Salleh, Marhanum
Published: (2014)

Testing mediating effect of customer gratitude on Islamic relationship marketing practice in Malaysian takaful industry
by: Che Mohd Salleh, Marhanum
Published: (2015)

The practice of islamic relationship marketing among takaful agents and its effect towards customer trust and commitment
by: Che Mohd Salleh, Marhanum, et al.
Published: (2014)

Principles and practices of Takaful
by: Che Mohd Salleh, Marhanum
Published: (2016)

The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
by: Che Mohd Salleh, Marhanum
Published: (2016)

Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
by: Che Mohd Salleh, Marhanum, et al.
Published: (2012)

Measuring takaful agents' understanding towards the objectives and concepts of Takaful
by: Che Mohd Salleh, Marhanum, et al.
Published: (2013)

A review on special takaful coverage for abandoned houses
by: Che Mohd Salleh, Marhanum, et al.
Published: (2016)

The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
by: Che Mohd Salleh, Marhanum, et al.
Published: (2013)

The prevalence of micro Takaful products in the eyes of Malaysian SMEs
by: Che Mohd Salleh, Marhanum, et al.
Published: (2018)

Examining the feasibility of waqf (Islamic endowment)-based takāful model from the Malaysian legal perspective
by: Megat Laksana, Nan Noorhidayu, et al.
Published: (2020)

Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
by: Che Mohd Salleh, Marhanum, et al.
Published: (2012)

Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
by: Che Mohd Salleh, Marhanum, et al.
Published: (2011)

Impact of the Government Service Tax (GST) on the Malaysian Takaful industry: issues and challenges
by: Che Mohd Salleh, Marhanum, et al.
Published: (2016)

Awareness towards a takaful protection among flood victims in the East-Coast Region in Malaysia: a preliminary analysis
by: Che Mohd Salleh, Marhanum, et al.
Published: (2016)

Takaful
by: Abdullah, Nurdianawati Irwani, et al.
Published: (2011)

The Significant Contribution Of Islamic Relationship Marketing Practice In Malaysian Takaful Industry Towards Determining Customer Gratitude, Trust, And Commitment
by: Che Mohd Salleh, Marhanum
Published: (2016)

Entrepreneurial Learning as a Mediator between Entrepreneurial Orientation and SME Performance: A Conceptual Model and Research Propositions
by: Abubakar, Ramatu Abdulkareem, et al.
Published: (2017)

Alternative models of waqf-based takaful products for flood victims in Malaysia: an assessment from practitioners’ perspectives
by: Che Mohd Salleh, Marhanum, et al.
Published: (2018)

Awareness of flood victims in the East-Coast region of Malaysia towards the takaful flood policy: a crosstabulation analysis based on demographic variables
by: Che Mohd Salleh, Marhanum, et al.
Published: (2018)

The relationship of Takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis
by: Che Mohd Salleh, Marhanum, et al.
Published: (2013)

Identifying the segments and elements of a value proposition for Quensus Ltd.
by: Arbelaez, Manuel
Published: (2016)

Value Proposition: A Common Ground between Company and Customer
by: Zhou, Xinyu
Published: (2009)

Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi
by: Che Apandi, Nur Ain Mardiah
Published: (2020)

Measuring takaful agents’ understanding towards the objectives and concepts of takaful
by: Che Mohd Salleh, Marhanum, et al.
Published: (2013)

Truthmaker account of propositions
by: Jago, Mark
Published: (2018)

Propositional clothing and belief
by: Sinclair, Neil
Published: (2007)

Propositions as truthmaker conditions
by: Jago, Mark
Published: (2016)

Ownership of Takaful Benefit in Family Takaful in Malaysian Takaful Practice
by: Megat Laksana, Nan Noorhidayu, et al.
Published: (2017)

Modeling demand for Islamic microfinance using partial least squares approach: evidence from Malaysia
by: Mohd Thas Thaker, Mohamed Asmy, et al.
Published: (2017)

'Happy-performing managers' proposition
by: Hosie, Peter, et al.
Published: (2007)

Islamic relationship marketing practice, customer satisfaction, and retention: a mediation analysis
by: Che Mohd Salleh, Marhanum
Published: (2014)

The value proposition of Islamic Financial intermediation: some current legal and regulatory challenges
by: Oseni, Umar Aimhanosi, et al.
Published: (2012)

Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak
by: Abdul Razak, Farah Adibah
Published: (2010)

Developing a sustainable model of a waqf-based takaful model for flood victims in Malaysia
by: Che Mohd Salleh, Marhanum, et al.
Published: (2018)

An Empirical Study On Factors Influencing Muslim School Teachers' Intention To Engage Into Takaful Protection Plan
by: Sahul Hamid, Farah
Published: (2007)

Implications of the 'happy-performing managers' proposition
by: Hosie, Peter, et al.
Published: (2006)