Islamic advertising: celebrating perfect moral vision

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Islamic advertising: celebrating perfect moral vision

Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that i...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/40298/ http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf

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