Islamic advertising: celebrating perfect moral vision
Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that i...
| Main Author: | |
|---|---|
| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40298/ http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf |
| _version_ | 1848781927823179776 |
|---|---|
| author | Mokhtar, Aida |
| author_facet | Mokhtar, Aida |
| author_sort | Mokhtar, Aida |
| building | IIUM Repository |
| collection | Online Access |
| description | Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that is acceptable to Islam; one that celebrates perfect moral vision.
|
| first_indexed | 2025-11-14T15:57:21Z |
| format | Proceeding Paper |
| id | iium-40298 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T15:57:21Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-402982018-06-18T13:42:34Z http://irep.iium.edu.my/40298/ Islamic advertising: celebrating perfect moral vision Mokhtar, Aida H Social Sciences (General) P87 Communication. Mass media Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that is acceptable to Islam; one that celebrates perfect moral vision. 2014-10 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf application/pdf en http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf Mokhtar, Aida (2014) Islamic advertising: celebrating perfect moral vision. In: i-COME’14, 18-20 Oct 2014, Langkawi, Kedah. (Unpublished) |
| spellingShingle | H Social Sciences (General) P87 Communication. Mass media Mokhtar, Aida Islamic advertising: celebrating perfect moral vision |
| title | Islamic advertising: celebrating perfect moral vision |
| title_full | Islamic advertising: celebrating perfect moral vision |
| title_fullStr | Islamic advertising: celebrating perfect moral vision |
| title_full_unstemmed | Islamic advertising: celebrating perfect moral vision |
| title_short | Islamic advertising: celebrating perfect moral vision |
| title_sort | islamic advertising: celebrating perfect moral vision |
| topic | H Social Sciences (General) P87 Communication. Mass media |
| url | http://irep.iium.edu.my/40298/ http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf |