Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing

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Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing

The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature since the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially in current days. The questions then arise are: what are the...

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Bibliographic Details
Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Article
Language:	English
Published:	International Shari'ah Research Academy for Islamic Finance (ISRA) 2012
Subjects:	H Social Sciences (General) HG Finance
Online Access:	http://irep.iium.edu.my/40220/ http://irep.iium.edu.my/40220/1/ISRA_academic_article_-_islamic_relationship_marketing.pdf

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