Customer perception towards relationship marketing practices in Takaful industry

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Customer perception towards relationship marketing practices in Takaful industry

In certain business organization, acknowledging public perception towards their business practices may give a positive impact towards the future business performance. Similarly, to ensure the sustainable of Takaful industry as an alternative Islamic insurance, getting customers’ percepti...

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Bibliographic Details
Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Proceeding Paper
Language:	English English
Published:	2013
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/40218/ http://irep.iium.edu.my/40218/1/037_155_4thICBER2013_Proceeding_p0450.pdf http://irep.iium.edu.my/40218/4/000_000_4thICBER2013_Proceeding_Content.pdf

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