The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and
commitment: a preliminary analysis

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The relationship of takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis

Takaful agents have become among the important distribution channels in Takaful industry. Besides selling Takaful products, the agents must practice Islamic ethical behaviour in dealing with customers. This research seeks to investigate the relationship between Takafu...

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Bibliographic Details
Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Article
Language:	English
Published:	World Business Institute 2013
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/40216/ http://irep.iium.edu.my/40216/1/Marhanum_journal_2013_2.pdf

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