The practice of islamic relationship marketing among takaful agents and its effect towards customer trust and commitment

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The practice of islamic relationship marketing among takaful agents and its effect towards customer trust and commitment

During the last three decades ‘relationship marketing’ has become more popular in the field of marketing. This marketing approach highlights the need of a company or business entity to maintain longterm relationships with customers. In the 1980s, the relationship marketing strategy was widely accept...

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Bibliographic Details
Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani
Format:	Article
Language:	English English
Published:	International Shariah Research Academy for Islamic Finance 2014
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/40215/ http://irep.iium.edu.my/40215/1/irp65-cover-printing.pdf http://irep.iium.edu.my/40215/2/irp65-content-printing.pdf

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