Retaining customers through Islamic relationship marketing practice: findings from Malaysian takaful industry

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Retaining customers through Islamic relationship marketing practice: findings from Malaysian takaful industry

In recent times, the ability to maintain good and quality relationships with customers has become a competitive advantage for a company. In this context, a few marketing scholars have suggested that retaining customers is much more profitable than acquiring new ones. Parallel with the objective of...

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Bibliographic Details
Main Author:	Che Mohd Salleh, Marhanum
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	H Social Sciences (General) HG Finance
Online Access:	http://irep.iium.edu.my/40214/ http://irep.iium.edu.my/40214/1/Full_paper_AICIF_Marhanum.pdf http://irep.iium.edu.my/40214/4/Presentation_Schedule.pdf

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