A conceptual model to find the effectiveness of Islamic advertising

A conceptual model to find the effectiveness of Islamic advertising

With the “unholy trinity” on the loose, perhaps it is high time to devise and implement advertisements that cater to the ethical standards. Overview of the literature finds a grave dearth of empirical researches pertaining to Islamic advertising, despite its proposed imminent need. This paper prop...

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Bibliographic Details
Main Author: Haque, A. K. M. Ahasanul
Format: Proceeding Paper
Language:English
English
Published: 2014
Subjects:
HF5801 Advertising
Online Access:http://irep.iium.edu.my/40091/
http://irep.iium.edu.my/40091/4/ICMIP_2_Conference_Program_Book.pdf
http://irep.iium.edu.my/40091/6/A_CONCEPTUAL_MODEL_TO_FIND_THE_EFFECTIVENESS_OF_ISLAMIC_ADVERTISING.pdf

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