Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling

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Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling

The objective of the paper is to determine the factors associated with the adoption of social networking sites for Malaysian Muslim users where it is hypothesized that the thought of the Muslims might differ from others due to their unique religious and social believes.A complete self administered q...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Abdullah, Kalthom, Momen, Abdul
Format:	Proceeding Paper
Language:	English English English English
Published:	2014
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/40079/ http://irep.iium.edu.my/40079/1/Factors_Influencing_the_Adoption_of_Social_Networking_Sites_by_Malaysian_Users_-_An_Empirical_Study_Using_Structural_Equation_Modelling.pdf http://irep.iium.edu.my/40079/4/Program_Schedule_-_TeSSHI_%26_TAC_2014_%28Updated_03112014%29.pdf http://irep.iium.edu.my/40079/5/TeSSHi_2014_-_parallel_session_%28Updated_03112014%29.pdf http://irep.iium.edu.my/40079/11/TeSSHi_2014_-_parallel_session.pdf

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