Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective

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Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective

The association of green marketing with Islamic marketing is still very new. This paper aims to conceptually link green marketing with Islamic marketing philosophies and to understand green marketing concept from an Islamic perspective. This study investigates whether Muslim consumers in Malaysia...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rosli, Norhizan, Abdullah, Kalthom
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39936/ http://irep.iium.edu.my/39936/1/Green_Marketing_ICMIP_2_Conference_2014.pdf http://irep.iium.edu.my/39936/3/ICMIP-2_2014_%2528FULL_PAPERS%2529.pdf

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