Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets

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Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets

Background: Today, global market is targeted by so many established retailers, because they are looking for new potential market expansion. Malaysian hypermarkets are growing drastically challenging in the past decades; as a result customer satisfaction and customer loyalty has become a critical...

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Bibliographic Details
Main Author:	Haque, A. K. M. Ahasanul
Format:	Article
Language:	English
Published:	INSI Publications 2014
Subjects:	HF5428 Retail trade
Online Access:	http://irep.iium.edu.my/39924/ http://irep.iium.edu.my/39924/1/Factors_Affecting_Customer_Loyalty.pdf

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