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Exploring the brand image of an Islamic higher educational institution: a qualitative approach

Abstract The purpose of the study is to explore the brand image of an Islamic higher educational institute among the current students. A qualitative (phenom-enology) approach is applied, using the interview method. A total of 7 students were selected purposefully as the respondents from different di...

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Bibliographic Details
Main Author:	Haque, A. K. M. Ahasanul
Format:	Article
Language:	English
Published:	medi+WORLD Internationa 2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39897/ http://irep.iium.edu.my/39897/1/Brand_Image_of_an_Islamic_Higher_educational...pdf

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