An examination of cultural-economic model and public relations in the Malaysian Islamic banking system

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An examination of cultural-economic model and public relations in the Malaysian Islamic banking system

By adopting the study of cultural-economic model of Gaither and Kandari (2014), the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank ) in Malaysia by focusing on their comm...

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Bibliographic Details
Main Authors:	Mohd Thas Thaker, Mohamed Asmy, Mohd Thas Thaker, Hassanudin Bin
Format:	Proceeding Paper
Language:	English
Published:	2014
Subjects:	HG Finance
Online Access:	http://irep.iium.edu.my/39843/ http://irep.iium.edu.my/39843/10/examination.pdf

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