An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
By adopting the study of cultural-economic model of Gaither and Kandari (2014), the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank ) in Malaysia by focusing on their comm...
| Main Authors: | , |
|---|---|
| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39843/ http://irep.iium.edu.my/39843/10/examination.pdf |
| _version_ | 1848781853381623808 |
|---|---|
| author | Mohd Thas Thaker, Mohamed Asmy Mohd Thas Thaker, Hassanudin Bin |
| author_facet | Mohd Thas Thaker, Mohamed Asmy Mohd Thas Thaker, Hassanudin Bin |
| author_sort | Mohd Thas Thaker, Mohamed Asmy |
| building | IIUM Repository |
| collection | Online Access |
| description | By adopting the study of cultural-economic model of Gaither and Kandari (2014), the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank ) in Malaysia by focusing on their communication tool particularly websites. The study is advancing the understanding of Islam and public relation in the context of Islamic banks in Malaysia, an understudied area in public relation literature and enlightens the relationship between religion and public relations. The analysis identified six Islamic value orientations elements especially respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism relative to public relation practice among the Islamic banks. The study concludes with observation that there is inseparable relationship between religion and culture in the context of Islamic banking industry in Malaysia. |
| first_indexed | 2025-11-14T15:56:10Z |
| format | Proceeding Paper |
| id | iium-39843 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:56:10Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-398432015-01-14T08:15:05Z http://irep.iium.edu.my/39843/ An examination of cultural-economic model and public relations in the Malaysian Islamic banking system Mohd Thas Thaker, Mohamed Asmy Mohd Thas Thaker, Hassanudin Bin HG Finance By adopting the study of cultural-economic model of Gaither and Kandari (2014), the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank ) in Malaysia by focusing on their communication tool particularly websites. The study is advancing the understanding of Islam and public relation in the context of Islamic banks in Malaysia, an understudied area in public relation literature and enlightens the relationship between religion and public relations. The analysis identified six Islamic value orientations elements especially respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism relative to public relation practice among the Islamic banks. The study concludes with observation that there is inseparable relationship between religion and culture in the context of Islamic banking industry in Malaysia. 2014 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/39843/10/examination.pdf Mohd Thas Thaker, Mohamed Asmy and Mohd Thas Thaker, Hassanudin Bin (2014) An examination of cultural-economic model and public relations in the Malaysian Islamic banking system. In: 2nd Asean International Conference on Islamic Finance, 12th-14th November 2014, Royal Ambarukmo Hotel, Yogyakarta. (Unpublished) |
| spellingShingle | HG Finance Mohd Thas Thaker, Mohamed Asmy Mohd Thas Thaker, Hassanudin Bin An examination of cultural-economic model and public relations in the Malaysian Islamic banking system |
| title | An examination of cultural-economic model and public relations in the Malaysian Islamic banking system |
| title_full | An examination of cultural-economic model and public relations in the Malaysian Islamic banking system |
| title_fullStr | An examination of cultural-economic model and public relations in the Malaysian Islamic banking system |
| title_full_unstemmed | An examination of cultural-economic model and public relations in the Malaysian Islamic banking system |
| title_short | An examination of cultural-economic model and public relations in the Malaysian Islamic banking system |
| title_sort | examination of cultural-economic model and public relations in the malaysian islamic banking system |
| topic | HG Finance |
| url | http://irep.iium.edu.my/39843/ http://irep.iium.edu.my/39843/10/examination.pdf |