Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach

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Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach

The purpose of this research is to study the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods by the young Muslim consumers in Malaysia. A total of 250 questionnaires were distributed for measuring the relationship from young M...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir, Haque, Mahmudul
Format:	Article
Language:	English
Published:	EuroJournals Publishing, Inc. 2011
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3966/ http://irep.iium.edu.my/3966/1/Religiosity_%28EJSS%29_2011.pdf

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