Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers

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Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers

The aim of this paper is to assess the factors that have played significant role to select telecommunication service providers. A survey instruments were employed on Malaysian mobile phone operator’s consumers’ included by demographic background, price, service quality, service availability and p...

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Bibliographic Details
Main Authors:	Rahman, Sabbir, Haque, A. K. M. Ahasanul, Ahmad, Mohd Ismail Sayyed
Format:	Article
Language:	English
Published:	Academic Journals 2010
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3957/ http://irep.iium.edu.my/3957/1/Rahman_%28ajbm%29_2010.pdf

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