Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’

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Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’

The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor a...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir, Abd. Manaf, Noor Hazilah
Format:	Article
Language:	English
Published:	JM Academy 2010
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3950/ http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf

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