An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City

QR Code

An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir
Format:	Article
Language:	English
Published:	Academy of Knowledge Process 2011
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3946/ http://irep.iium.edu.my/3946/1/Effect_of_Morality%2C_IJCBS_2011.pdf

Similar Items

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Beliefs about Islamic advertising: an exploratory study in Malaysia
by: Shafiq, Ali, et al.
Published: (2017)

An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
by: Rahman, Sabbir, et al.
Published: (2011)

Organizational polities on employee performance: an exploratory study on ready made garments employees in Bangladesh
by: Rahman, Sabbir, et al.
Published: (2011)

Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Published in a good index journal
by: Haque, A. K. M. Ahasanul
Published: (2018)

A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
by: Haque, A. K. M. Ahasanul, et al.
Published: (2010)

Program Good Deeds for Entrepreneur’s Need
by: Haris, Mohd Iqmal
Published: (2021)

Factors influencing purchase of foreign goods by Malay Muslim consumers: a structural equation modelling approach on religiosity and ethnocentrism perspectives
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
by: Haque, Ahasanul, et al.
Published: (2012)

An exploratory study of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2014)

Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

A collection of Islamic advertising principles
by: Shafiq, Ali, et al.
Published: (2016)

Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2019)

Application of ethics in small enterprise: an impiricial study on Dhaka city in Bangladesh
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers
by: Rahman, Sabbir, et al.
Published: (2011)

Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Factors influencing buying behavior of piracy products and its impact to Malaysian market
by: Haque, A. K. M. Ahasanul, et al.
Published: (2009)

Towards devising a fundamental theory of Islamic advertising
by: Abdullah, Kalthom, et al.
Published: (2016)

Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
by: Kedah, Zulkarnain, et al.
Published: (2016)

Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
by: Haque, A. K. M. Ahasanul, et al.
Published: (2010)

Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
by: Rahman, Sabbir, et al.
Published: (2010)

What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
by: Khan, Abdul Highe, et al.
Published: (2013)

The Advertising Appeal of Genuinuity
by: ‘t Hart, Brian
Published: (2021)

Tourist’s preference in selection of a restaurant: testing mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2017)

Monetary intelligence and behavioral economics across 32 cultures: good apples enjoy good quality of life in good barrels
by: Thomas, Li-Ping Tang, et al.
Published: (2018)

Factors Influencing Intention To Visit Restaurant Toward Restaurant Review In Consumer Blogs
by: Chan, Chee Wah
Published: (2009)

Tourists’ intention in selection of a restaurant: testing a mediating influence of perception
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Islamic entrepreneurship : an exploratory study
by: Fontaine, Rodrigue Ancelot Harvey
Published: (2011)

Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers
by: Ashraf, Awais
Published: (2022)

Determinants of nostalgia sensitivity in nostalgic driven advertising
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)

The influence of personality traits towards quality pledge
by: Haque, A. K. M. Ahasanul
Published: (2015)

Total quality management practices in the Islamic banking industry : comparison between Bangladesh and Malaysian Islamic bank
by: Haque, A. K. M. Ahasanul
Published: (2014)

Factors influencing in selection of online banking products: a conceptual paper on Bangladeshi customer
by: Haque, A. K. M. Ahasanul
Published: (2017)

The Application of Internet Technology, Imperatives in Enhancing Customer Relations: An Empirical Study in Iran
by: Haque, A. K. M. Ahasanul
Published: (2012)

An investigation on the factors influencing students choosing sales as their career
by: Zain, Osman M., et al.
Published: (2012)

Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
by: Rahman, Sabbir, et al.
Published: (2011)

The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
by: Hashim, Nurhazirah, et al.
Published: (2017)