Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia

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Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia

The purpose of this paper is to explore consumers’ views on fast food restaurants advertisement. Data were collected by using convenient sampling method from Klang Valley area in Malaysia. The result of the research shows that customers’ are more influenced by internet advertisement followed by com...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir, Ahmed, Ismail Sayyed, Yasmin, Farzana, Asri, Almas
Format:	Article
Language:	English
Published:	Society of Business and Management Dynamics 2011
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3945/ http://irep.iium.edu.my/3945/4/Ahsanul_Business_Man_Dynamic.pdf

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